Evaluating brand value in modern marketing and its importance on H & M.

Evaluating brand value in modern marketing and its importance on H & M.
5 min read

Critical marketing activities can be made through promotion of a positive scenario about business. Proper method of the research is one of the main criteria which need to be adopted by the researcher to complete the task successfully. Application of research onion will help the others to understand the steps of the research methodology. However, the qualitative and quantitative research approach will be a useful option for estimating a better result. The required data for performing the analysis will also be gathered from the primary as well as the secondary source in this study. Moreover, the sampling theory will help the researcher to get authentic data from the sources. The philosophy that has been considered for the study is positivism. The ethical considerations along with the limitations have been provided in the paper. Brands have a significant influence in the modern market and are responsible for the purchasing habits of the consumers. The significant share in the modern market is captured by popular brands. Brands are important for the customers and the company. They provide satisfaction and positive experience to the customers and give a competitive edge to the business. They also dictate the standard of living of the modern society. All these aspects have been discussed in detail in the paper. Both long-term and short-term perspective of business has to be associated with business for determination of a successful future. The analysis for the importance of brand in the modern market has been highlighted. The brands are essential in the modern market has been thoroughly discussed and the important like the brand equity and brand value has been highlighted. The rising effect of the brand value in the modern market has been mentioned. The importance of brand awareness has been highlighted. The consumers perspective plays an important role in the modern market has been discussed. Brand identity is important in the modern market has been mentioned in the study. Integration of profitability in sales volume is critical to assessment of market success. Market success is thought to be associated with consumer orientation. Thus, in order to enhance significant brand value, it gets crucial to develop a profitable strategy. Integration of proper marketing approach is essential for determination of success very easily. Huge development cost, limited quality flexibility are limitations of the study.

Evaluating brand value in modern marketing and its importance on H & M.

Branding is an important aspect of a kind of business. Branding is referred to as the art of alleging customer thinking. Brands are not tangible and it represents a collection of experiences, emotional responses and visual images. Brand is helpful for defining the opinion of a person regarding a product or a company. Branding constitutes an important part in formulation of marketing strategy. Adoption of successful marketing strategy can allow improved manner of product development. Consistent strategic branding is regarded as helpful for improved business promotion. Creation of a strong brand identity is regarded as integral to success of a business. Branding can also be considered as a design-symbol and name that enhances organisational competitiveness to a great extent. Perception of people about brands can be improved through increased brand awareness. Branding of H & M is discussed for development of an in-depth understanding.

Business world has been growing continuously for the purpose of survival. In order to enhance brand value, business organisations such as H&M have been fulfilling market needs of consumers. Importance of markets is that the brands are continuously trying to satisfy. However, in order to increase brand value of an organisation, there have been several challenges for the organization to introduce improved brand value. The challenges include cash shortages, inconsistency, poor connectivity issue, low communication channel, resistance from employees. The workers in H&M do not have adequate knowledge about branding (H & M, 2020). Thus, the management of the organization faces challenges in implementation of the branding aspect. Moreover, customer loyalty can be a challenge in the present days. Customers have multiple options available. Advent of innovation has made competition very high and it becomes essential to develop a proper guiding framework for enabling a better competitive framework for business.

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