3 Design Tips for Perfect Product Packaging

4 min read

Unlike in earlier days, most customers rely on online shopping rather than in-store. As many companies are immersed in producing high-quality products, they could easily overlook the need for appealing and interesting packaging.

There is a famous adage that goes, "Don't judge a book by its cover." However, we rarely apply this when shopping. People are visual animals, so you need to draw them to your product to increase your sales. You don't want shoppers to think of your brand as dull.

We have three creative suggestions that might make your packaging unique and interesting.

TIP 1: Use mailer envelopes for smaller items.

Don't be misled into making a great product and ignoring the packaging. The fact is that buyers have an innate predisposition to evaluate things based on their packaging. We are drawn to unique designs and creative work on a subconscious level through the use of colors, patterns, and forms.

Although e-commerce offers businesses of all sizes a worldwide means of growth, it is not as easy for them to promote their products as they would on a storefront. This is especially true with smaller goods where every little detail counts.

Custom mailers are ideal for lightweight, smaller, and thinner products. They are lightweight, durable packaging, and they can deliver eye-catching designs when used creatively. If you are shifting from rigid packaging, consider purchasing flexible packaging to make sure you are making your shipments as compact and secure as possible.

TIP 2: Use custom packaging components to secure your product.

For satisfied consumers, keeping your goods secure throughout distribution is crucial. Even while accidents in transportation that are not the seller's fault sometimes happen, if the consumer receives damaged goods, it will negatively impact their purchase experience.

Sealing tape and custom tissue paper (as both branding and void fill) can help shield your product while in transit. The tissue absorbs the shock from bumps and knocks, while tape keeps the contents locked in to avoid spillage.

These two can add to the aesthetic appeal of your packaging. Customizing your tape and tissue shows more attention to detail and brings your brand to life. It also brings excitement and anticipation, improving the unboxing experience.

TIP 3: Customize the packaging box.

The plain brown cardboard boxes are a common sight, and it has been used by many companies to deliver packages over the years. Although they are a highly dependable and practical way to package goods, we don't really care what they imply.

However, branding your corrugated boxes makes them stick out as exceptional packages in the customer's mail. Use your brand logo, colors, and name. A personalized message to the customer will make them feel valued and appreciated. This could motivate them to share with their followers about your unique packaging and return for further purchases.

Conclusion

The secret to success lies in the little things we do. Personalized messages or branding your packaging can give your small company a competitive edge over its larger competitors. Additionally, it's a great chance to provide clients with unique gift choices that can help your company grow.

Using these three ideas can significantly increase your brand's visibility. Don't just make it bland and uninteresting; bring your brand to life with customized packaging! Contact a professional printer to learn more about how you can make these happen!

 

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Henry Malan 2
Joined: 1 year ago
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