4 Things About Email and SMS to Keep in Mind

4 Things About Email and SMS to Keep in Mind
5 min read
24 November 2022

According to Mailmodo, 35% of customers love receiving SMS messages, while 60% prefer emails. Most businesses feel that emails are a great channel through which they can reach out to customers worldwide. While their claim may be correct, SMS is another robust media engagement they can use to send customers brief and straight-to-the-point messages. Business owners who choose to be smart about their dealings combine email with SMS to reap benefits in tandem.

What Email and SMS Are All About

Every business setup has a preference for a particular communication channel, which is why some love to use emails while others prefer SMS, depending on their operations. It's important to know some differences between email and SMS to determine which platforms will rightly be suitable for your company and bring about the desired results you’re hoping to achieve.

An email is a form of information exchange through electronic devices between individuals. Some types of email include:

  • Promotional emails
  • Newsletter emails
  • Milestone emails
  • Lead nurturing emails

SMS, also known as Short Message Service, is an application program interface that is used for text messages, and it possesses features such as:

  • Absence of images or multimedia
  • Space for only 160 characters
  • Is traceable
  • Has a high degree of flexibility

Best Practices of Email and SMS

It's important to note the rules that make email and SMS better optimized to maximize the full advantages. Setting up a strategic structure to improve your communications channel is an excellent way of moving a business forward. These strategies will help you to prevent the disadvantages that can arise as a result of the deficiencies present in the platforms.

To make your email and SMS effective, you can adopt the following ways:

  • Periodically clean your email list of unresponsive ones
  • Ensure you follow the different mailing rules that apply to countries
  • Receive permission from customers before sending them messages
  • Ensure your contents are concise and brief

Things to Note About SMS and Email

Before deciding to use email and SMS platforms for your business, you must note a few things about them. New trends are happening with how these communication tools are used, and not keeping up with such can render these platforms ineffective. That being said, let's look at four things about email and SMS.

1. Watching Out for Data Duplication

While it's okay for data to be copied from one place to another, excessively doing so can occupy your storage capacity. So much unwanted data can easily become frustrating.

Keeping an eye out for data duplication when sending emails and SMS does the following for your business:

  • Increases frequency range
  • Improves rate of sales campaigns
  • Decreases data storage and verification costs

When you watch out for data duplication, you’ll also find it much easier to keep your data safe, organized and available when a team member needs to access it.

2. Improving Your Contact List

If you believe in using both email and SMS for business, then it's necessary to ensure your customers understand both channels. Using your SMS list to mix up the email list makes it easy to persuade customers to register for emails and vice versa.

The benefits of using both email and SMS to improve your contact list include the following:

  • Helps customers not to miss messages
  • Promotes your brand positively
  • Strengthens brand trust and credibility

If you want to communicate effectively, it's vital to ensure your contact list receives messages timely, and using both email and SMS can achieve such.

3. Following Marketing Tips

The first thing that comes to a new business owner's mind is how to earn revenue upon starting the operation. Well, it's possible to make large profits using communication platforms like email and SMS, but you must do your research to realize such fulfillment.

For example, there are some actionable SMS marketing tips you can follow, and they include:

  • Observing time zones in countries
  • Promoting your business brand by personalizing and identifying messages
  • Making use of marketing software

These tips will help you achieve your business aims.

4. Segmenting Your Target Audience

It's essential to understand the different needs of customers to serve them significantly and satisfactorily. Using both email and SMS can help you achieve such by identifying what your clients need at a particular period. For example, if your customers love to read SMS about gift packages, sending them mail will encourage them to respond since they like such content.

The benefits of segmenting your target audience with the help of email and SMS include:

  • Detecting the crucial wants of customers
  • Increasing engagement and the click-to-open ratio of customers
  • Resulting in better satisfaction and excellent reviews from customers

Conclusion

Understanding how you apply emails and SMS can go a long way in improving your communication channel. It's excellent for you to try both platforms so there can be more diversity in your procedural activities. Noting marketing tips, data duplication, and separation of the target audience can help you find it easy to optimize email and SMS fully.

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Angela Ash 14
Angela Ash is a professional writer and editor who focuses on topics like business, technology, remote work, digital nomads, marketing, mental health and travel...
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